Meat company PHW Group—Europe’s largest producer of chicken, turkey, and duck—partnered with food technology startup JUST to distribute its vegan egg replacer Just Egg in Europe. “It’s great news that PHW will be able to offer JUST Egg to European consumers—a product that has exceeded all expectations in the United States and is on a par with conventional eggs,” PHW CEO Peter Wesjohann. “We will use all of our sales experience and market knowledge to ensure that JUST has the best possible debut in Europe.” Last year, JUST partnered with leading egg company Eurovo Group to manufacture, market, and distribute its mung bean-based JUST Egg across Europe alongside its animal-based products. “JUST was founded on the belief that fresh thinking, technological and culinary innovation, and partnerships between startups and established companies could change our food system for the better,” JUST CEO Josh Tetrick said. Last year, PHW created a department dedicated solely to developing and investing in “alternative sources of protein.” The meat company currently holds an investment in Israeli clean-meat startup SuperMeat and is a distribution partner of Beyond Meat in Germany.
Europe’s Biggest Chicken Producer to Sell Vegan Just Egg